Mexico City, April 26th 2017 - In light of Children’s Day, Vidanta Nuevo Vallarta will carry out its annual drive, “Despierta su Imaginación” (Awaken their Imagination). This year’s drive goal is to surpass last year’s numbers by gathering more than 800 toys and 500 educational books to be donated to local communities on May 2nd.
Now in its ninth year, “Despierta su Imaginación” looks forward to inspiring children through its employees at Vidanta Nuevo Vallarta and Puerto Vallarta, who come together dressed as their favorite book characters to donate and personally give out hundreds of toys and books to children in the most vulnerable communities of Bahia de Banderas, Nayarit.
Overall, this campaign aspires to raise awareness among employees about the importance of sharing; that is why it has received the cooperation of more than 240 members from various departments of the Vidanta family, such as: Maintenance, Public Areas, Human Resources, Entertainment, and Security, among others.
Conceived on 2009 under the initial concept “Regalando Cultura y Educación” (Granting Culture and Education), this campaign has managed to collect 3,800 toys and educational books, which have been fully donated by employees of the Vidanta Nuevo Vallarta and Puerto Vallarta resort locations.
Faithful to the mission and vision that distinguish Grupo Vidanta–inspiring generations of happiness–this action represents one of the many projects that are carried out, year after year, to protect and promote the interests of the communities of our country.